Parents comparing schools want to know what is taught, how their child will be looked after and how to apply, and they want it in a form they can read in one sitting. This school prospectus template is a brochure built in that order: a welcome, the vision, the curriculum, the facilities, pastoral care and admissions. Each page opens with a headline that states its point, so a busy reader can skim it and still get the answer.

The sample describes Sandpiper Studio, a fictional secondary school, with its head teacher, pupil numbers, fees and a Year 9 plan, so you can see how a finished brochure reads. Replace the school details, prices and quotes with your own facts, and check every date against your admissions calendar. Keep the phone number and booking link on both the back page and the inside page.