Advertisers and sponsors decide fast, and they distrust numbers with no source. This 11-slide deck puts the fact sheet, audience profile, reach, ad formats, published rates and proof in the order a buyer reads them, so your sales team answers fewer questions and sends one link.

The sample presents Dovecote Collective, an independent food publisher with 220,000 monthly readers, an 86,000-subscriber newsletter and a podcast. Every audience figure carries a source and month, rates are shown with a validity date and a case study shows a 3.2 to 1 return. Replace the figures, rates, team and contact with your own.