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The title slide and first slides of the Marketing Dashboard Slide template

Marketing Dashboard Slide

Presentation template for Google Slides and PowerPoint

Make a copy in Google Slides
Price
Free
Slides
10
Style
Minimal
Difficulty
Beginner
Updated
November 6, 2026

Every slide (10)

Overview

Executives do not want thirty metrics without commentary. This deck leads with the headline numbers, then a six-line scorecard with progress and status, a channel chart, a cost slide, a conversion story, a traffic trend and a spend summary, each with a line on why it moved.

The sample follows Orchardby Studio, a fictional design and marketing studio, for the fourth quarter of 2026: $4.8M of marketing-sourced pipeline at 109% of target, 2,150 qualified leads, a 25% win rate and spend at 98% of budget. Replace the figures from your CRM and finance system, and finish with the decisions you need.

Useful for

  • A CMO reporting quarterly pipeline, cost and conversion to the executive team
  • A marketing manager defending a budget reallocation between search, email and events
  • An agency lead sending a client a clear one-page view of results against agreed targets

What's included

  • Cover and headline stats slide with pipeline, lead volume and the gap to target
  • KPI scorecard with six metrics, progress bars and on track, watch or off track status
  • Channel chart showing the share of sourced pipeline, with three insight lines
  • Cost slide covering spend, cost per lead and the change on last quarter
  • Big number slides on win rate and budget used, each with supporting facts
  • Traffic trend chart, a make-it-yours guide and a closing contacts slide

How to use it

  1. 1

    Click Make a copy in Google Slides, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace the headline numbers and the scorecard with the KPIs in your agreed targets, and set the period on the cover.

  3. 3

    Enter plan and actual figures from your CRM and finance system, and write one line on each variance over 10%.

  4. 4

    Update the channel and traffic charts with your own data, and remove any metric the executive team never asks about.

  5. 5

    Delete the Make it yours slide, then present the deck or share it with your leadership team.

What you need

Requirements

  • A Google account with access to Google Slides

Works with

  • Google Slides
  • Microsoft PowerPoint (File → Download → .pptx)

Questions

How many KPIs should an executive dashboard show?

Eight or fewer. The sample uses three headline figures and a six-line scorecard, each against a target and with a reason. Cut anything leadership has never asked about.

How do I avoid sales and marketing both claiming pipeline?

Agree one attribution rule first and state it on the slide. The sample credits the first marketing touch for sourced pipeline and says so in the caption.

Are the organization, people and figures real?

No. Orchardby Studio, its people and every figure and email address in the sample are fictional and exist only to show what a finished dashboard looks like.

  • #marketing-dashboard
  • #marketing-report
  • #kpi-scorecard
  • #executive-report
  • #pipeline-report
  • #quarterly-report
  • #marketing-kpis
  • #google-slides

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