Most SWOT slides end as four lists that nobody acts on. This deck keeps the familiar four-box grid on slide 2, then gives each quadrant a slide of evidence, ranks the outside threats in a table and finishes with a short list of actions, each with an owner and a date.

The sample follows Alderbrook Logistics, a UK haulage firm with £18.4m revenue, 46 vehicles and three depots. Every point carries a number, such as 62% repeat customers, 21% driver turnover and a top client at 34% of sales. Replace the scope, figures, names and dates with your own.