A lender or investor reads a business plan in a fixed order: the one-page summary, then the funding request and the cash flow, then the people behind the numbers. This template follows that order across 16 designed pages, from the photo cover and executive summary to company, market, competition, products, marketing, operations, team, financials and the funding request.

It comes complete with sample content for a fictional coffee roaster, Tidewater Coffee Roasters, so every page shows what good looks like: a forecast built from customers and prices rather than market share, a three-year profit and loss and cash flow, ten assumptions with their evidence, a downside table, and a use of funds that adds up. Replace the sample content with your own and delete the guide page.