Skip to content
WorkspaceTemplates
The first pages of the Written SWOT Analysis Report template

Written SWOT Analysis Report

Document template for Google Docs and Word

Make a copy in Google Docs
Type
Document
Price
Free
Pages
8 · US Letter
Style
Bold
Difficulty
Beginner
Updated
October 31, 2026

Every page (8)

Overview

A SWOT analysis is only useful if it ends in choices. This report starts with the market context, sets out strengths and weaknesses with evidence, keeps opportunities and threats to outside factors, maps the threats by likelihood and impact, and finishes with a table of priorities, owners and dates.

The sample follows Kettleby Logistics, a regional freight firm with £22.6m revenue, 52 vehicles and a top client at 34% of sales, reviewed on 12 March 2027. Replace the scope, market data, evidence, risks, owners and dates with your own, and share it with two people who disagree with you.

Useful for

  • A business owner preparing a written SWOT analysis example for a bank, investor or board meeting
  • A strategy lead turning a workshop SWOT into ranked priorities with owners and dates
  • A student or job seeker who needs a clear structure for a SWOT analysis report

What's included

  • Context page with a market trend chart, a share donut and the growth drivers
  • SWOT grid with four first actions, owners and due dates
  • Evidence page with figures behind each quadrant and a soft SWOT for the fleet
  • Two-column opportunities article with a pull quote
  • Threat heat map and register rated by likelihood and impact
  • Implications table, status page and a make-it-yours guide page

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace the context page with the scope you are analysing and the date, and update the market charts with your own data.

  3. 3

    Rewrite each strength and weakness with one number or example, and keep opportunities and threats to outside factors only.

  4. 4

    Pair the top points into actions in the implications table, with an owner and a date for each.

  5. 5

    Delete the guide page, then share the report for comment.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

How many points should each SWOT quadrant have?

Four to six, each with a number or a source. If you cannot prove a point, cut it. A short list of evidenced points is more useful than a long list of labels.

Is Kettleby Logistics a real company?

No. The organisation, the people and every figure in this report are fictional sample data, written to show a complete SWOT analysis. Replace them with your own.

What is the difference between this and a SWOT slide?

This is a written report with evidence, a risk heat map and an action table. If you need a short presentation, use the SWOT slides template with the same structure.

  • #swot-analysis
  • #swot-report
  • #google-docs
  • #business-strategy
  • #risk-register
  • #small-business
  • #strategic-planning

Related templates

More Google Docs templatesMore business operations templates

More swot analysis templates

See all 5

Also in Business operations

All business operations templates
Get this template

    What you get

      Use this templateSee full details

      Preparing your template…