Skip to content

SWOT analysis templates

5 templates

All templates

Compare SWOT analysis versions

Competitor SWOT ComparisonCompetitor SWOT Comparison SlidesWritten SWOT Analysis ReportBusiness SWOT Analysis Slides
FormatDocumentPresentationDocumentPresentation
Works inGoogle Docs and WordGoogle Slides and PowerPointGoogle Docs and WordGoogle Slides and PowerPoint
Length7 pages10 slides8 pages10 slides
StyleModernBoldBoldModern

How to choose a SWOT analysis template

A SWOT analysis lists the strengths, weaknesses, opportunities and threats of a business, product or plan, as a starting point for strategy.

Read more

Cover strengths, weaknesses, opportunities, threats, priorities, and actions that follow.

Finish by deciding what to do about the top items, or the grid changes nothing.

Compare Competitor SWOT Comparison, Competitor SWOT Comparison Slides, and Written SWOT Analysis Report, all 6 to 10 pages long, then pick the closest match and replace the sample text with your own.

Questions

What is a SWOT analysis?

A SWOT analysis lists the strengths, weaknesses, opportunities and threats of a business, product or plan, as a starting point for strategy.

What should a SWOT analysis include?

Include strengths, weaknesses, opportunities, threats, priorities, and actions that follow. Finish by deciding what to do about the top items, or the grid changes nothing.

Which SWOT analysis template should I start with?

Start with Competitor SWOT Comparison: Compare three competitors on the same factors, then turn the strengths and threats into a short list of owned actions. If that is not the right fit, compare it with Competitor SWOT Comparison Slides.

How long is a SWOT analysis?

The templates here are 6 to 10 pages long. Cut any section you do not need; each template explains what its sections are for.

Which apps can I use for a SWOT analysis?

Yes. These SWOT analysis templates work in Google Docs, Microsoft Word, Google Slides, and Microsoft PowerPoint. All 5 templates are free, with no account or email needed.

Who are these SWOT analysis templates written for?

Mostly education and research. The sample text in each one is written for a specific situation, so replace it with your own details.

Preparing your template…