A SWOT for each competitor is easy to write and hard to use, because the lists never line up. This template puts three rivals on the same table, the same scoring grid and the same map, so a marketing team can see where each is strong, where it is weak and what that means for you.

The sample follows Orrindale Manufacturing, a fictional $41M parts maker, against three rivals: one fast, one precise, one cheap. It includes lead times, on-time rates, a price index, a scored comparison and five ranked threats with owners and dates. Replace the rivals, figures and actions with your own.