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Personal SWOT Analysis

Document template for Google Docs and Word

Make a copy in Google Docs
Type
Document
Price
Free
Pages
6 · US Letter
Style
Editorial
Difficulty
Beginner
Updated
October 30, 2026

Every page (6)

Overview

A career SWOT fails when it stops at four lists of vague words. This template keeps every point to one number or example, separates what you control from what you do not, ranks outside risks on a heat map and finishes with owners and dates, so you leave with choices rather than labels.

The sample follows Amelia Kerr, a fictional operations analyst at Sandpiper Group who cut late deliveries by 38% and is aiming for a team lead role opening in June 2027. Replace the strengths, weaknesses, opportunities and threats with your own evidence, then agree the actions with a mentor.

Useful for

  • Preparing for an annual review or a promotion conversation with evidence
  • Planning a job search by comparing your strengths with the roles you want
  • Setting up a 90-day development plan with a mentor or line manager

What's included

  • Four-quadrant SWOT of strengths, weaknesses, opportunities and threats, each with a number
  • SWOT grid followed by a dated action checklist with an owner for each step
  • Two-column opportunities page with a pull quote and a costed learning plan
  • Heat map and register of five outside risks with likelihood, impact, owner and response
  • Review session agenda and a preparation checklist
  • Make it yours guide page with five steps for replacing the sample

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace the context with your role, scope and date, then rewrite each strength and weakness with one number or example, and cut any you cannot prove.

  3. 3

    Keep opportunities and threats to outside factors only, and move internal items back to strengths or weaknesses.

  4. 4

    Pair your top points into three actions, give each an owner and a date, and share the draft with two people who will disagree with you.

  5. 5

    Delete the Make it yours guide page, then share the analysis with your mentor or present it.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Is this personal SWOT analysis template free?

Yes. It is a free Google Docs template. Make a copy to your own Drive, edit it for your career and keep it private or share it with a mentor.

Are Sandpiper Group and Amelia Kerr real?

No. The organisation, the people and every figure are fictional. They show how an evidenced SWOT reads, so replace them with your own role, results and dates.

How often should I update it?

Review it every quarter and after any big change, such as a new role or a restructure. A SWOT that is never revisited describes last year, not the year ahead.

  • #personal-swot
  • #swot-analysis
  • #career-planning
  • #development-plan
  • #job-seekers
  • #google-docs-template
  • #self-assessment

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