A SWOT analysis is only useful when every point is evidenced and the team ends with choices. This swot analysis template sets three competitors side by side, so strengths and weaknesses are compared rather than listed in isolation. It moves from a two-by-two of competitor positions to a comparison table and a set of implications that pair the top points into actions. Use it for a marketing plan, a strategy review or a team workshop.

The sample is for Hartwell Works, a network of four physical therapy clinics in the Midwest with $6.8M in annual revenue. Every name, figure and date is fictional, including the three rival clinics. Replace the evidence, the competitor facts and the actions with your own sources, and share the draft with two people who disagree with you before circulating it.