Sponsorship Proposal Deck
Slides + PowerPoint10 slides
Free
- Type
- Document
- Price
- Free
- Pages
- 5 · US Letter
- Style
- Editorial
- Difficulty
- Beginner
- Updated
- November 6, 2026
Every page (5)
Overview
A sponsorship request fails when it describes the event instead of what the sponsor gets. Small businesses read the first lines and decide whether the audience is worth the money. This letter starts with the event, shows the people it reaches, sets out what each tier includes, and ends with one decision and one date.
The sample is for Millbrook Summer Sounds, a free three-day festival in Leeds, with 3,200 attendees, a 68% share aged 25 to 54, four tiers and a reply date of April 30, 2027. Every name, figure and date is fictional. Replace the audience numbers, benefits and prices with your own, and add one real result from a past sponsor.
Useful for
- An event organizer sending a sponsorship letter to five local businesses before a summer festival
- A small business owner comparing three festival tiers on reach and price before a budget meeting
- A volunteer coordinator updating last year's letter with new attendance figures and tier prices
What's included
- Introduction: the event at a glance, with the audience figures and the reply date
- The event: a running order for three days, with the crew and contacts
- What we offer: three cards on stage recognition, booth footfall and tracked leads
- What we ask: a decision box, a tier comparison and two callouts on pricing
- Make it yours: numbered steps for replacing the event details, audience data and tiers
How to use it
- 1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Replace the event dates, location and contacts on the introduction and running order pages.
- 3
Enter your latest attendance, age band and social reach, and say where each figure came from.
- 4
Rewrite each tier so the upgrade adds one asset, then set prices that cover your real costs.
- 5
Delete the guide page, then send the letter with a reply date and the name of the person who answers.
What you need
Requirements
- A Google account with access to Google Drive
Works with
- Google Docs
- Microsoft Word (download the .docx)
Questions
Are the organization, people and figures fictional?
Yes. Elmstead Creative, Millbrook Summer Sounds, the people, the audience figures, the tier prices and the dates are fictional. Replace them with your own event details before you send any letter to a business.
Should sponsors be asked for a specific amount?
Yes. State the tier price, the payment terms and the date by which a choice must be made. A specific amount and deadline get faster decisions than a general request for support.
What should follow a sponsorship?
A short report after the event with the attendance, the leads collected and the social reach for each sponsor. Sponsors who receive a result report are far more likely to renew.
- #sponsorship-proposal
- #event-sponsorship
- #community-event
- #sponsor-letter
- #local-business
- #festival-sponsorship
- #google-docs
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