Launches slip when sales, support and marketing hear the news at different times. This deck gives the internal launch briefing one order: why now, what the product is, how it is positioned, how the demo runs, what it costs, how the teams are enabled and the dates from eight weeks out to the 30-day review. Each slide has one idea and tells a team what it owns.

The sample follows Oakhaven Brands, a fictional UK household brand launching Refill, a posted subscription for cleaning concentrates, on 7 June 2027, with goals of 2,500 signups in 30 days and 9% trial-to-paid. Pick your launch tier, replace the T-minus dates with your own, rewrite the goals with a number, baseline and date, and book the 30-day review before launch.