App Launch Plan
Docs + Word8 pages
FreeProduct launch plan templates
5 templates
All templates
Book Launch Plan
Docs + Word7 pages
Free
Product Launch Event Deck
Slides + PowerPoint10 slides
Free
Product Launch Presentation
Slides + PowerPoint10 slides
Free
Product Launch Plan
Docs + Word8 pages
Free- Browse all templates
Compare product launch plan versions
 App Launch Plan |  Book Launch Plan |  Product Launch Event Deck |  Product Launch Presentation | |
|---|---|---|---|---|
| Format | Document | Document | Presentation | Presentation |
| Works in | Google Docs and Word | Google Docs and Word | Google Slides and PowerPoint | Google Slides and PowerPoint |
| Length | 8 pages | 7 pages | 10 slides | 10 slides |
| Style | Modern | Editorial | Corporate | Bold |
Writing a product launch plan that gets read
A product launch plan coordinates everyone involved in bringing a product to market, so marketing, sales and support are ready on the same day.
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Cover launch goals, the audience and message, tasks with owners, launch tiers or phases, risks and fallback dates, and how results will be tracked.
Set the go or no-go checks in advance, so a late problem leads to a clear decision.
Compare App Launch Plan, Book Launch Plan, and Product Launch Event Deck, all 7 to 10 pages long, then pick the closest match and replace the sample text with your own.
Questions
What is a product launch plan?
A product launch plan coordinates everyone involved in bringing a product to market, so marketing, sales and support are ready on the same day.
What should a product launch plan include?
Include launch goals, the audience and message, tasks with owners, launch tiers or phases, risks and fallback dates, and how results will be tracked. Set the go or no-go checks in advance, so a late problem leads to a clear decision.
What is the best product launch plan template to begin from?
Start with App Launch Plan: Plan a mobile app launch from store listing to the 30-day review, with owners, dates and goals set as numbers. If that is not the right fit, compare it with Book Launch Plan.
How many pages does a product launch plan need?
The templates here are 7 to 10 pages long. Cut any section you do not need; each template explains what its sections are for.
Can I make a product launch plan in Google Docs?
Yes. These product launch plan templates work in Google Docs, Microsoft Word, Google Slides, and Microsoft PowerPoint. All 5 templates are free, with no account or email needed.
Who are these product launch plan templates written for?
Mostly startups and founders. The sample text in each one is written for a specific situation, so replace it with your own details.