An email programme is only as good as its list, its segments and its calendar. This template lays out the plan for a team: current results and the baseline, the automated journeys, the segments and their rules, a timeline of launches, a workstream roadmap, and a revenue forecast with a clear note on what it assumes. It keeps consent and deliverability visible throughout.

The sample is for Candlemas Studio, a fictional design studio with a list of 84,000 subscribers and about $206K of email revenue in the last twelve months. Its figures, segments and forecast are sample data. Replace the baselines with your own last 90 days, check every consent rule with your data protection lead, and rewrite the journeys in your brand voice.