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The first pages of the Pricing Proposal template

Pricing Proposal

Document template for Google Docs and Word

Make a copy in Google Docs
Type
Document
Price
Free
Pages
7 · US Letter
Style
Corporate
Difficulty
Beginner
Updated
November 1, 2026

Every page (7)

Overview

A single price invites haggling, and a long price list hides what matters. This template shows the buyer's needs first, then three priced packages, a side-by-side comparison, one recommended option with the reason, the total cost and the terms. Every page ties price to what the buyer gets.

The sample is a fictional proposal from Greystone Trading to Harbourside Hotels for a managed supplies service at £950, £2,200 and £4,300 a month, with Growth recommended and a 12% prepay discount. Replace the buyer, packages, prices, savings and terms with your own, and show the list price beside every discount.

Useful for

  • A sales lead offering good, better and best packages to a budget holder who wants to compare
  • An account manager proposing an annual prepay or multi-year deal with the discount terms in plain view
  • A founder replacing a one-line quote with a proposal showing what each tier includes and costs

What's included

  • Your needs page with a spend trend chart, a category split and three needs in the buyer's words
  • Package cards and a fee table showing what each charge covers
  • Comparison with ticks, item counts and a scored view that totals each option
  • Recommended option page with decisions, saving, payback and dated actions
  • Numbered terms, a three-year cost view and a make-it-yours guide

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Rename the three packages and list only the features that change between them. Set your list prices, prepay discount and the date the prices apply from.

  3. 3

    Mark your recommended option and write a two-line reason tied to this buyer's goal, using their current spend as the baseline.

  4. 4

    Update the terms, notice periods and any extra fees so nothing appears on the first invoice that is not in the proposal.

  5. 5

    Delete the guide page, then send the proposal to the buyer or present it in your next meeting.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Which package should I recommend?

Usually the middle one, but only if it fits the buyer's goal. Give a two-line reason tied to their numbers, and show why the cheaper and dearer options fall short.

Can I use this for a price rise letter?

Yes. Use the needs page for what has changed, the fee table for new rates and the terms page for the effective date, notice period and what stays the same.

Are the buyer, people and figures real?

No. Greystone Trading, Harbourside Hotels, every person, email address and figure in the sample are fictional. Replace them with your own before sending.

  • #pricing-proposal
  • #sales-proposal
  • #b2b-sales
  • #google-docs
  • #good-better-best
  • #rate-card
  • #price-increase-letter

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