Customer Price Change Letter template for Google Docs

The first pages of the Customer Price Change Letter template

Every page (6)

Overview

A price rise goes better when the customer sees the reason, the new number and the date before they have to ask. This six-page template opens with a formal letter, then sets out the new plan prices, the terms that apply from the effective date, a list of what stays the same and an owner-by-owner action plan.

The sample shows a fictional supplier, Ashdown Park Trading, raising monthly plan rates by 6 percent with 84 days' notice. Replace the letter, plan names, prices, dates, owners and terms with your own, and keep the unchanged items so customers can see what they keep.

Useful for

Notifying existing customers of a 4 to 9 percent price increase with 60 to 90 days' notice
Giving account managers a single source of truth before customer calls begin
Setting out new plan prices, prepay discounts and the effective date in writing

What's included

Formal letter with letterhead, account references, subject line and signature
Three plan cards with the recommended plan and a three-year cost comparison
Numbered terms covering scope, definitions, rules and customer options
Checklist of what stays the same and what the customer may want to do
Action plan with owners, due dates and a four-month Gantt chart
Make it yours guide with five replacement steps

How to use it

1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
2
Rewrite the letter with your reasons, the average increase and the effective date, keeping at least 60 days between the letter and the new rates.
3
Replace plan names, prices and terms, then update the unchanged items so they are true for every customer you are writing to.
4
Set owners and due dates in the action plan, and adjust the Gantt bars to match your own calendar.
5
Delete the Make it yours page, then share the document or export it as a PDF to send.

What you need

Requirements

A Google account with access to Google Drive

Works with

Google Docs
Microsoft Word (download the .docx)

Questions

How much notice should a price increase letter give?

Give 60 to 90 days. That is long enough for customers to budget, compare options or ask questions, and it shows the rise is planned rather than sudden.

Are the company, people and figures real?

No. Ashdown Park Trading, its people, its customers and every price and date are fictional sample content. Replace all of it with your own facts.

Should the letter say why prices are rising?

Yes. Name the real cost drivers with their size, state the average increase and say what stays the same. Customers accept a clear reason far more readily than silence.

#price-increase-letter
#customer-letter
#pricing
#google-docs
#rate-sheet
#account-management
#notice

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