
Customer Case Study
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Sales leaders need to know before the forecast call whether the team will hit the number, where the pipeline is thin and which deals need attention. This report leads with the answer, then shows bookings against target, pipeline coverage and conversion, activity, the deals that matter and short commentary on the variance.
The sample follows Millrace Distribution, a fictional wholesale distributor, for February 2027. It shows bookings at 93% of a £2.1M target, a £7.8M pipeline at 3.4 times coverage, a £2.1M commit and a £2.6M best case. Replace the target and bookings with your CRM export and recompute coverage with your own stage probabilities.
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
Set the reporting period, then replace the target, bookings and pipeline figures with your CRM export.
Recompute coverage and the commit and best-case ranges using your own stage probabilities.
Choose the three to five deals that matter, then write a one-line risk and next step for each.
Delete the guide page, then share the document or present it.
No. Millrace Distribution, its people, customers and every figure in the report are fictional sample data. Replace them with your own.
Commit is the amount you expect to close with confidence; best case adds deals that could close. The sample sets best case about 24% above commit.
Yes. The logic is the same: attainment, coverage, forecast, activity and top deals. Change the period and the target, and delete sections that do not apply.

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