Influencer Campaign Brief
Docs + Word9 pages
Free
- Type
- Document
- Price
- Free
- Pages
- 7 · US Letter
- Style
- Bold
- Difficulty
- Beginner
- Updated
- November 6, 2026
Every page (7)
Overview
Small brands often pick creators by follower count, send a vague message and then cannot tell what the partnership returned. This seven-page plan puts the criteria, shortlist, outreach waves, gifting email and tracking in one document so a founder or marketer can work through them in order.
The sample follows Marlowe Green Studio, a planter and plant-care brand, through a spring launch with 11 creators and a $7,500 fee budget. Replace the tiers and fees with your own, score your shortlist, rewrite the gifting email in your voice and set a tracking code for each creator.
Useful for
- A founder choosing which of 15 creators to gift first and which to pay for a full partnership
- A marketer sending three waves of outreach and checking the schedule against a month calendar
- A weekly review of creator spend, code redemptions and return against the targets in the plan
What's included
- Creator tiers with fees and deliverables, plus a map of fit against engagement
- A shortlist scored on four criteria, with the recommended creator highlighted
- An outreach schedule by audience and channel, with a month calendar of sends
- A framed gifting email with three notes on why it works
- A tracking scorecard for spend, cost per view, redemptions and return
- Payment stages, a disclosure rule and a guide page for replacing the sample
How to use it
- 1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Replace the creator tiers, follower ranges and fees with your own, and plot your shortlist on the fit and engagement map.
- 3
Score each shortlisted creator on the four criteria, then rewrite the three outreach waves and the gifting email in your own voice.
- 4
Create a unique code or tracking link for each creator before you send anything, then enter your targets in the scorecard.
- 5
Delete the guide page, then share the plan with your team or send the relevant pages to your creators.
What you need
Requirements
- A Google account with access to Google Drive
Works with
- Google Docs
- Microsoft Word (download the .docx)
Questions
Can I use this for a brand with a very small budget?
Yes. The sample starts with gifting and pays only micro and nano creators. Cut the paid tiers to match your budget and keep the fit and tracking pages unchanged.
Are the creators and results real?
No. Marlowe Green Studio, the creators, their audiences and every dollar figure are fictional and only show what a finished plan looks like. Use your own numbers.
Does the plan cover disclosure rules?
Yes. The tracking pages include a disclosure rule and a check that every post carries the paid partnership label or an ad tag, which you can adapt to your market.
- #creator-outreach
- #influencer-brief
- #influencer-shortlist
- #gifting-email
- #small-brand
- #google-docs
- #creator-marketing
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