The first weeks of a client project are often lost to misunderstandings about scope, who approves what and how quickly people reply. This deck gives an agency a ten-slide script for the kickoff meeting: who is in the room, the goals the client set, the approach, the timeline, the approvals, the communication rules and the first actions.

The sample follows Zephyrine Partners as it kicks off a website relaunch for a fictional client, with a September launch, four named approvers, a 4-hour and 1-day response norm and four first-week actions with owners and dates. Replace the names, goals, dates and approvers first, then finish with your own actions.