In a competitive pitch the idea has to land before the price does. This deck puts the creative idea first, then the shopper insight behind it, samples of past work, a dated plan, the team and three fee options with one marked as recommended, so a buying committee can compare you at a glance.

The sample shows Larkspur Systems pitching a regional grocery chain: a campaign idea, a chart on how shoppers hear about brands, three past results, a 16-week timeline and fees from $68,000 to $142,000. Replace the client, the idea, the figures and the fees with your own, then delete the guide slide.