Most strategy decks list topics and leave the board to guess the point. This template follows the classic storyline instead: the situation, the complication, the choices on where to play, how to win, a three-wave plan and the measures that show whether it works. Every slide carries one claim and one exhibit.

The sample follows Cobbleton Group, a fictional fleet services company with $96M of revenue in a $2.4B market growing 7% a year. It shows a 6% share target, a $24M investment and one clear thing to stop doing. Replace the market sizes, shares and wave costs with your own sourced figures and finish with your decision.