Strategy decks often list competitors without choosing a position. This template walks from the market to a decision: where the market is going, how big your prize is, where rivals cluster, how you will be different, what you will do in which order, and what could stop you.

The sample follows a fictional recycled-packaging maker, Marlowe Green Manufacturing, in a $2.4B market growing 7% a year, targeting a 4% share by 2029. Slides carry action titles, a competitor matrix, a three-wave roadmap and five risks. Replace the market, competitors and figures with your own.