This Google Docs customer case study template is adapted for teaching. Lecturers and business students use it to write an academic case with background, a situation page, exhibits and a decision point, so the class can debate one choice from evidence rather than from opinion. It runs to three designed pages, and every figure sits beside its baseline, its period and a source line.

Every page uses sample data for Candlemas Systems, a fictional scheduling software company, so you can see what a finished case looks like. It works as a saas case study example with client counts, a donut of named problems, a sign-off box and a checklist. Make your own copy, replace the company details, figures and questions, and keep the layouts in place.