Skip to content
The first pages of the Fundraising Plan template

Fundraising Plan

Document template for Google Docs and Word

Make a copy in Google Docs
Price
Free
Difficulty
Beginner
Updated
October 30, 2026

Every page (8)

Overview

Trustees approve a fundraising budget when they can see the target by stream, the activities behind it, what it costs and when things happen. This plan is organised in that order: targets, income streams, six owned actions, a cost table with a cost per pound raised, a calendar, and a scorecard of measures.

The sample is Hartwell Group, a charity aiming to raise £1.2M in 2027/28, up 15% on £1.04M, at a cost of 22p per £1. It shows no stream above 35% of income and a cap on reliance on one funder. Replace the streams, activities, costs, dates and owners with your own figures.

Useful for

  • A head of fundraising presenting next year's income target and budget to trustees
  • A small charity showing a major trust funder how income is spread and what it costs to raise
  • A fundraising team agreeing who does what, and by when, in the first quarter

What's included

  • Photo cover and a targets page with six headline figures and a contents list
  • Income streams page with a bar chart, share donut and key figures table against last year
  • Action checklist with owners and due dates, plus a Gantt of the same actions
  • Cost table, quarterly cost chart and a contingency note showing 22p per £1 raised
  • Event calendar with fundraising events, preparation and deadlines
  • Measures scorecard with red, amber and green status, plus a Make it yours guide

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace last year's income and this year's target on the targets and income pages, split by stream.

  3. 3

    List each stream's activities with expected income, cost and owner, then calculate cost per £1 raised and cut anything above 40p.

  4. 4

    Fill the calendar with real dates, leaving two weeks of preparation before each event, and rewrite the thank-you timeline.

  5. 5

    Delete the Make it yours page, then share the plan with your trustees or present it.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

What is a good cost per pound raised?

Most charities aim for 15p to 30p per £1 of income, with events and new donor recruitment at the higher end. The sample plans 22p. Cut any activity that costs more than 40p.

Should events be shown gross or net?

Show both. The sample reports £240K gross and £154K net, so trustees see the real return after venue, catering and staff time, not only the headline total.

Are Hartwell Group and its figures real?

No. The organisation, the people and every figure are fictional sample content, written to show what a good fundraising plan looks like. Replace all of it with your own.

  • #fundraising-plan
  • #charity
  • #income-streams
  • #fundraising-budget
  • #trustees
  • #google-docs
  • #uk

More fundraising plan templates

See all 3

Also in Business operations

All business operations templates
Get this template

Preparing your template…