
Business Plan
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Trustees approve a fundraising budget when they can see the target by stream, the activities behind it, what it costs and when things happen. This plan is organised in that order: targets, income streams, six owned actions, a cost table with a cost per pound raised, a calendar, and a scorecard of measures.
The sample is Hartwell Group, a charity aiming to raise £1.2M in 2027/28, up 15% on £1.04M, at a cost of 22p per £1. It shows no stream above 35% of income and a cap on reliance on one funder. Replace the streams, activities, costs, dates and owners with your own figures.
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
Replace last year's income and this year's target on the targets and income pages, split by stream.
List each stream's activities with expected income, cost and owner, then calculate cost per £1 raised and cut anything above 40p.
Fill the calendar with real dates, leaving two weeks of preparation before each event, and rewrite the thank-you timeline.
Delete the Make it yours page, then share the plan with your trustees or present it.
Most charities aim for 15p to 30p per £1 of income, with events and new donor recruitment at the higher end. The sample plans 22p. Cut any activity that costs more than 40p.
Show both. The sample reports £240K gross and £154K net, so trustees see the real return after venue, catering and staff time, not only the headline total.
No. The organisation, the people and every figure are fictional sample content, written to show what a good fundraising plan looks like. Replace all of it with your own.
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