Many small businesses send news that is only about themselves, so customers skim it and move on. This company newsletter template fixes that with a clear order: a masthead with the issue date, one headline story, a short tip, an offer that ends on a set date, a calendar of events and a guide page for making it your own.

The sample shows Elmstead Services, a fictional bookkeeping and payroll firm, sending its winter issue to small-business clients. It covers a year-end filing story, three steps to follow, an offer of 10% off, and four dates in January. Replace the masthead, story, dates and contact details with yours before you send.