This free Google Slides template gives a marketing team a creative brief that a studio, agency or in-house designer can act on. It sets out the background, the single outcome wanted, the audience, the key message, the mood, the mandatory items and the production calendar. The brief gives direction without prescribing the solution, so the recipient's expertise has room to work.

The sample is a spring brief from Glenmoor Group, a fictional food company, for a breakfast range sold in the US. Its figures, dates and audience are invented. Replace the background, objective and mandatories with your own, keep one outcome measure, and confirm each mandatory with the legal and packaging teams before the brief is sent.