Creative Brief
Docs + Word9 pages
Free
- Type
- Document
- Price
- Free
- Pages
- 8 · US Letter
- Style
- Modern
- Difficulty
- Beginner
- Updated
- November 4, 2026
Every page (8)
Overview
A weak brief wastes the first round of work. This template gives a studio, supplier or internal team the problem, the single outcome wanted, what is in and out of scope, the constraints, the people and the dates. It runs across eight pages, from background to a month-by-month roadmap.
The sample is a brief from Ashdown Park Digital to a design studio for a trial-page rebuild, with a fixed budget of $64,000 and two review rounds. Replace the objective first, then the audience, budget, review dates and mandatories, and name one decision-maker.
Useful for
- A marketing lead briefing an outside design studio on a website rebuild
- A project manager agreeing scope and dates with a sponsor before planning starts
- A team lead handing an internal project to colleagues with one decision-maker named
What's included
- Background pages with the problem, research findings and a pull quote
- Objective scorecard with targets, actuals and pre-kickoff actions
- Scope page comparing what is in and out, with budget and revision terms
- Constraints page with a risk heat map and a register of owners and responses
- Team page with contacts and a RACI for six decisions
- Key dates timeline, month calendar and a Gantt roadmap
How to use it
- 1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Rewrite the background and objective so they describe the problem and the change you want, not the solution.
- 3
Replace the scope, budget, constraints and review dates with your own, and name one decision-maker.
- 4
Update the team contacts and the RACI so every decision has exactly one person accountable.
- 5
Delete the guide page, then share the brief with your recipient or present it.
What you need
Requirements
- A Google account with access to Google Drive
Works with
- Google Docs
- Microsoft Word (download the .docx)
Questions
Is this project brief template free?
Yes. Make a copy in Google Docs and it is yours to edit, with no sign-up here and no cost.
How long should a project brief be?
Short enough to read in one sitting. This one covers the essentials in a few pages; cut any section your recipient does not need to start good work.
Are the people and figures real?
No. Ashdown Park Digital, every person, email address and figure are fictional and made up for the example. Replace them before you share it.
- #project-brief
- #creative-brief
- #design-brief
- #website-brief
- #project-management
- #google-docs
- #free-template
Related templates
Design Brief
Docs + Word9 pages
Free
Project Proposal
Docs + Word5 pages
Free
More project brief templates
See all 5
Architecture Brief
Docs + Word7 pages
Free
Creative Brief Slides
Slides + PowerPoint10 slides
Free
