Proof of Concept Plan
Docs + Word8 pages
Free
- Type
- Document
- Price
- Free
- Pages
- 5 · US Letter
- Style
- Friendly
- Difficulty
- Beginner
- Updated
- November 6, 2026
Every page (5)
Overview
A stand demo has minutes to earn a second conversation, and most of them are lost to menus, long silences and features nobody asked for. This script builds the demo around three buyer priorities: an opening hook, a click path with timings, a talk track, a close with a dated next step and a follow-up plan. A pilot version fixes the scope and the success measures for a proof of concept.
The sample is for Candlemas Trading, a fictional software company that scanned 412 badges at a spring expo and started nine trials. Its figures, priorities and leads are sample data. Replace the customer story, click path and answers with your own, then rehearse the two-minute version against a fresh demo environment.
Useful for
- A solutions engineer running a two-minute demo at a booth
- An account executive briefing the team before a trade show
- A marketer preparing a webinar version of the stand demo
What's included
- Hook architecture with priorities, proof and close
- Agenda for the two-minute demo with times and owners
- Lead funnel with stages, values and follow-up rules
- Follow-up tips on tagging, recaps and outcomes
- Guide page with steps for replacing the sample script
How to use it
- 1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Rewrite the customer story and the three buyer priorities from your discovery notes.
- 3
Record the click path in your own demo environment and time each segment.
- 4
Replace the talk track with your own phrases, then rehearse the two-minute version.
- 5
Delete the guide page, add a dated next step, then share the script with the team.
What you need
Requirements
- A Google account with access to Google Drive
Works with
- Google Docs
- Microsoft Word (download the .docx)
Questions
Is this trade show demo script template free to use?
Yes, there is no fee. Choose Make a copy and the demo script is saved to your Drive, ready for your own talk track.
Are the company, people and figures real?
No. Candlemas Trading, its leads, scans and trial numbers are fictional sample data. Replace them with your own event results before you use the script.
Can a stand demo replace a full demo?
No. A stand demo qualifies a visitor and books a longer session. Keep it to two minutes and use a booked demo for the full product story.
- #trade-show-demo
- #demo-script
- #sales-enablement
- #event-marketing
- #poc-plan
- #google-docs-template
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