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Demo script templates

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Compare demo script versions

Trade Show Demo ScriptProof of Concept PlanProduct Demo Script
FormatDocumentDocumentDocument
Works inGoogle Docs and WordGoogle Docs and WordGoogle Docs and Word
Length5 pages8 pages6 pages
StyleFriendlyModernModern

What a demo script should cover

A demo script guides a product demonstration, so it follows the buyer’s problems and not the feature list.

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Cover what the buyer needs, a short opening, the key scenarios, proof points, likely questions, and the next step.

Show the buyer’s biggest problem being solved first, in case they leave early.

Compare Trade Show Demo Script, Proof of Concept Plan, and Product Demo Script, all 5 to 8 pages long, then pick the closest match and replace the sample text with your own.

Questions

What is a demo script?

A demo script guides a product demonstration, so it follows the buyer’s problems and not the feature list.

What should a demo script include?

Include what the buyer needs, a short opening, the key scenarios, proof points, likely questions, and the next step. Show the buyer’s biggest problem being solved first, in case they leave early.

Where should I start with a demo script?

Start with Trade Show Demo Script: A five-page demo script that turns a busy stand into qualified conversations and a dated next step. If that is not the right fit, compare it with Proof of Concept Plan.

How many pages does a demo script need?

The templates here are 5 to 8 pages long. Cut any section you do not need; each template explains what its sections are for.

Can I make a demo script in Google Docs?

Yes. These demo script templates work in Google Docs and Microsoft Word. All 3 templates are free, with no account or email needed.

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