This free Google Docs template helps a software or product company propose a reseller or referral partnership to a prospective partner. It opens with the shared customer problem, then sets out what each side brings, the commercial model, the support each party provides and the targets for a pilot. The aim is agreement to run a six-month pilot rather than a signature on day one, so the ask stays small and concrete.

The sample is a proposal from Larkspur Solutions to Northwick Data, both fictional, with margins, a 50/50 lead split, a joint pipeline target and pilot terms. Its figures and contacts are invented. Replace the opportunity, the economics and the named owners with your own, and check the commercials with your finance and legal teams before the proposal is sent.