This free Google Docs template gives a B2B sales team one method for answering price and budget objections. Deals often stall on predictable concerns about cost, so the playbook sets out a three-step response, value framing, the trade-offs a rep can offer, discount rules and ready-to-use call scripts. Each section is short enough to read before a call, and the whole document doubles as role-play material for a sales coach.

The sample is written for Quillon Supply, a fictional software and services company, and shows the kind of answers a rep would give in practice, with approval limits and a weekly practice plan. Its names, prices and results are invented. Replace the objections, scripts and approval limits with your own, then run a practice session before the new wording goes live.