Crisis communication fails when people hear the wrong message from the wrong person, or hear nothing at all. This plan sets out the scenarios Netherby Group expects, the spokesperson and approver for each role, the approval chain, pre-approved holding statements and a channel schedule. Each page is a designed Google Docs layout, so the plan reads as one document.

The sample shows Netherby Group handling a product recall, a data breach, a plant outage and a payment fraud. Every name, figure and scenario is made up for the example. Make your own copy, replace the scenarios, names and figures with your own, and keep the approval turnaround and check-in dates in step with your team.