A school change goes wrong when parents hear about it from a neighbour, or staff learn a new timetable from a notice on the door. This communication plan template sets out who needs to know what, from whom and by when, which channels and owners carry each message, and how feedback returns to the school. It prevents both silence and overload, and it gives the sponsor a clear list to approve.

The sample describes Zephyrine Partners, a fictional school, moving to a new school day from September 2027, with parent and staff audiences, a six-week message schedule and a survey two weeks after launch. Replace the audiences, messages, names and dates with your own, and get the head teacher to approve each message. Keep every email short enough to read on a phone.