Skip to content

Customer persona templates

3 templates

All templates

Compare customer persona versions

Buyer Persona DocumentB2C Customer ProfileBuyer Persona Slides
FormatDocumentDocumentPresentation
Works inGoogle Docs and WordGoogle Docs and WordGoogle Slides and PowerPoint
Length8 pages7 pages12 slides
StyleEditorialEditorialFriendly

Writing a customer persona that gets read

Buyer persona or customer profile. That is the job of the 3 templates on this page, and each one takes a different angle on it.

Read more

Compare Buyer Persona Document, B2C Customer Profile, and Buyer Persona Slides, all 7 to 12 pages long, then pick the closest match and replace the sample text with your own.

Questions

What is the best customer persona template to begin from?

Start with Buyer Persona Document: An eight-page persona document built from interviews, with triggers, objections and content needs for each buyer. If that is not the right fit, compare it with B2C Customer Profile.

How many pages does a customer persona need?

The templates here are 7 to 12 pages long. Cut any section you do not need; each template explains what its sections are for.

Can I make a customer persona in Google Docs?

Yes. These customer persona templates work in Google Docs, Microsoft Word, Google Slides, and Microsoft PowerPoint. All 3 templates are free, with no account or email needed.

Preparing your template…