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The first pages of the Territory Design Document template

Territory Design Document

Document template for Google Docs and Word

Make a copy in Google Docs
Price
Free
Difficulty
Beginner
Updated
November 6, 2026

Every page (7)

Overview

This territory design template is a ready-made Google Docs document for sales operations teams who need to split accounts fairly between reps. It sets out the principles, the data inputs, the account tiers, the visit cadence and the rules of engagement across seven designed pages, so every rep can see why their time goes where it does.

Each page holds sample figures for Eastlake Supply, a fictional distributor, so you can judge what a finished plan looks like before you start. Make your own copy, import your accounts and replace the tiers, targets and rules with your own. The scorecard and the monthly checks stay in place as the review routine.

Useful for

  • Splitting a region between two reps after a headcount change
  • Setting the visit cadence for a new key account list each year
  • Explaining to a new manager why accounts are tiered as they are

What's included

  • Principles page with three rules for carving territories
  • Data page with revenue by tier and an account file summary
  • Segmentation page with a scorecard of visits, cover and targets
  • Territory map page with rep survey results and two personas
  • Rules of engagement page with service levels and call cadence
  • Policy page with numbered rules, definitions and responsibilities

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Import your account list and recalculate tiers A, B and C by revenue and potential score.

  3. 3

    Update the territory overview with region, customer count, revenue and last year's growth.

  4. 4

    Rebuild the visit calendar to your working days and check that it fits 45 weeks.

  5. 5

    Delete the guide page, then share the plan with your team or present it from Google Docs.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Are the accounts and people real?

No. Eastlake Supply, its regions, account names, people and every figure are fictional sample data, written to show a finished territory plan.

Can I use it for a field team outside sales?

Yes. The tiering, cadence and capacity sections suit any field team that visits a set list of sites, such as service engineers or inspectors.

How do I check the calendar fits my time?

Count your working days over 45 weeks, subtract training and holidays, then compare the visit days in the plan with what remains and keep a buffer.

  • #territory-planning
  • #sales-territory
  • #account-tiers
  • #visit-cadence
  • #sales-operations
  • #google-docs-template

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