A rep in a competitive deal rarely loses because of the product alone. They lose because they did not know when the buyer's contract renews, what switching will cost, or how to answer the objection the buyer already has in mind. This battlecard holds those facts on three pages: the trigger events and the account's situation, the proof from customers who switched, and a make-it-yours guide for keeping the card current.

The sample is for the fictional Cobbleton Distribution, displacing a fictional rival, Keystone Freight, after two service failures and a renewal due in six to nine months. Replace the rival, facts and responses with verified details and dates, and check each claim before a rep uses it on a call.