
Internal Project Proposal
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Sponsors often commit money on enthusiasm and find the gaps later. This template puts the verdict and its conditions on page two, then tests the idea in turn: technical architecture, market demand, three financial cases and the operating model, before ending with a decision rather than a call for further study.
The sample is an eight-week study for a fictional agency, Northfold Digital, on whether to build booking software for independent clinics. It shows 28 interviews, low, base and high cases, and three conditions to proceed. Replace the question, evidence, figures and verdict with your own.
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
State your single feasibility question and the decision it supports, then write the verdict and conditions in the first paragraph of the summary.
Replace the interview results and market figures with your own evidence, and update each chart by clicking it and choosing Open source.
Run low, base and high financial cases, show break-even for each, and score every area of feasibility with a short reason.
Delete the Make it yours guide page, then share the study with your sponsor or present it.
A no is a valid result. Use the conclusion page to show what stopping costs, what can be reused, and what would have to change for you to reconsider.
Yes. Rename the technical page as site or engineering feasibility, swap the architecture diagram for your design constraints, and keep the same financial cases and conditions.
No. Northfold Digital, the people named, the interviews and every figure and chart are fictional sample data. Replace them with your own evidence before you share the study.

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