Most small businesses let lapsed customers drift away without a single follow-up. This kit gives you a four-email sequence over 22 days, with one clear question in each message: a warm check-in, a time-limited offer, a feedback request and a polite final note, plus subject lines, a calendar and send checks.

The sample follows Eastlake Supply, a fictional supplier of packaging and cleaning goods to cafes and small shops, which won back £41k from £186k of lapsed spend. Replace the sender, the offer, the dates and the figures with your own, add your opt-out line, then delete the guide page.