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The first pages of the Channel Partner Playbook template

Channel Partner Playbook

Document template for Google Docs and Word

Make a copy in Google Docs
Price
Free
Difficulty
Beginner
Updated
November 6, 2026

Every page (6)

Overview

Partners lose deals to confusion: which form to use, who to call and how long a registration lasts. This playbook puts the rules on six pages, starting with a cover and a six-step onboarding plan, then deal registration, a contact schedule, a marketing support call script and a guide for adapting the sample.

The sample follows Vesperly Distribution, a fictional distributor with a 90-day deal registration window, a 50% co-op match capped at $5,000 a quarter and one-business-day replies. Replace the rules, owners, dates and dollar amounts with your own program, then delete the guide page before sending it to partners.

Useful for

  • Onboarding a new reseller in its first four weeks with clear owners and due dates
  • Giving partner managers one reference when a reseller asks how deal registration works
  • Training partner reps to run a co-op marketing planning call with a consistent script

What's included

  • Photo cover page with the program name, audience, owner and version
  • Onboarding page with a six-item checklist and a four-week Gantt of the same actions
  • Deal registration page with grouped checklists before and after submitting
  • Contact schedule table by audience and channel, with a month calendar and a reply-time callout
  • Co-op marketing call script with what to say, how to reply and coaching notes
  • Make-it-yours guide page with five steps for replacing the sample content

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace Vesperly Distribution, the owner and the version on the cover with your own program details.

  3. 3

    Update the onboarding checklist, the registration rules and the contact schedule so they match how your partners really work.

  4. 4

    Rewrite the co-op call script with your own match rate, cap and claim deadline, then check every date and dollar figure.

  5. 5

    Delete the guide page, then share the playbook with your partners or present it at a training session.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Is this channel partner playbook template free?

Yes. It is a free Google Docs template. Make a copy to your own Drive, edit each page and share it with your partners.

Are the company, people and figures real?

No. Vesperly Distribution, its team and every date and dollar figure are fictional sample content. Replace all of it with your own program rules before you share it.

Can I use it for a referral or affiliate program?

Yes. Change the checklist and the contact schedule to your own steps, and replace the co-op call script with the conversation you have with referral partners.

  • #channel-partner-playbook
  • #partner-program
  • #deal-registration
  • #sales-playbook
  • #google-docs
  • #reseller-onboarding
  • #partner-manager

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