
Startup Sales Playbook
Docs + Word8 pages
Free
Partners lose deals to confusion: which form to use, who to call and how long a registration lasts. This playbook puts the rules on six pages, starting with a cover and a six-step onboarding plan, then deal registration, a contact schedule, a marketing support call script and a guide for adapting the sample.
The sample follows Vesperly Distribution, a fictional distributor with a 90-day deal registration window, a 50% co-op match capped at $5,000 a quarter and one-business-day replies. Replace the rules, owners, dates and dollar amounts with your own program, then delete the guide page before sending it to partners.
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
Replace Vesperly Distribution, the owner and the version on the cover with your own program details.
Update the onboarding checklist, the registration rules and the contact schedule so they match how your partners really work.
Rewrite the co-op call script with your own match rate, cap and claim deadline, then check every date and dollar figure.
Delete the guide page, then share the playbook with your partners or present it at a training session.
Yes. It is a free Google Docs template. Make a copy to your own Drive, edit each page and share it with your partners.
No. Vesperly Distribution, its team and every date and dollar figure are fictional sample content. Replace all of it with your own program rules before you share it.
Yes. Change the checklist and the contact schedule to your own steps, and replace the co-op call script with the conversation you have with referral partners.

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