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The first pages of the Customer-Facing Incident Report template

Customer-Facing Incident Report

Document template for Google Docs and Word

Make a copy in Google Docs
Price
Free
Style
Modern
Difficulty
Beginner
Updated
November 5, 2026

Every page (6)

Overview

The incident postmortem template is a Google Docs document for SaaS support and status page teams who must explain an outage to customers and to their own leaders. It opens with what happened and the impact, then walks through the timeline, the chain of causes, what the team did and what will change. Each page has a fixed layout, so the team can fill it in quickly, and the root cause section asks why the system allowed the failure rather than who caused it.

The sample shows a fictional outage at Fallowfield Labs, where a release shortened a queue timeout and webhooks stalled for 2 hours 14 minutes. Replace the incident ID, severity, UTC times and timeline with your own paging and chat records, then rewrite the summary in words a customer understands. Keep only the causes and factors you can evidence, and give every action one owner and one date.

Useful for

  • A public outage explanation for customers after a SEV1 or SEV2 incident
  • A blameless review for engineering leaders checking root cause and actions
  • A quarterly pack showing incident trends and action items closed

What's included

  • What happened: a timeline in UTC with the impact in a warning callout
  • Who was affected: customer impact, the affected count and a pull quote
  • What we did: grouped action items with owners and due dates
  • What we are changing: scope in and out, definitions and exclusions
  • More detail: a coded work breakdown of the fixes with effort
  • Make it yours: five numbered steps and the closing guide page

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Set the incident ID, severity and UTC start and end times on the first page.

  3. 3

    Rebuild the timeline from your paging tool and chat export, one line per event.

  4. 4

    Give every action item one owner, one due date and a tracker link.

  5. 5

    Delete the guide page at the end, then share the report or present it to your team.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Is this incident postmortem template free to use?

Yes. Make a copy in Google Docs and it is yours to edit. There is no sign-up on this page and no cost for the document.

Should the public version name the engineer who made the change?

No. The template is blameless, so it describes systems, decisions and missing safeguards. Name roles only where a customer needs them.

Is the sample outage real?

No. Fallowfield Labs, its people, the incident, the figures and the timings are all fictional and written as an example. Replace them with your own before sharing.

  • #incident-postmortem
  • #blameless-postmortem
  • #post-incident-review
  • #sre-postmortem
  • #google-docs-template
  • #status-page

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