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The first pages of the Startup Technical Strategy template

Startup Technical Strategy

Document template for Google Docs and Word

Make a copy in Google Docs
Price
Free
Style
Modern
Difficulty
Beginner
Updated
November 6, 2026

Every page (7)

Overview

A first technical hire is often asked for a strategy before the team has a shared view of where it stands. This document gives that view in order: the company's stage, the stack in layers, a build or buy decision, the hiring plan and steering group, and the cash and debt limits that make the plan affordable.

The sample follows Willowmere Software, a fictional company with 52 engineers planning to reach 60. It recommends a hybrid approach scored at 17 out of 20, shows a three-year cash statement and keeps debt under 10% of receipts. Replace the goals, stack, scores, names and figures with your own.

Useful for

  • A new CTO presenting the first 18 months of technical bets to the board
  • A founder and head of engineering agreeing what to buy rather than build before a hiring round
  • A finance partner checking that an engineering plan leaves enough cash above the agreed floor

What's included

  • Cover page and a stage page showing where the company is and how a bet is proposed, funded and stopped
  • Stack choices as a layered diagram, with a request flow showing what is built and what is bought
  • Build or buy comparison with ticks, a scored version and a recommendation callout
  • Hiring page with the leadership contacts and the steering group, each with a short bio
  • Cash statement showing receipts, payments, funding, a cash floor and free cash
  • Make it yours guide page with five steps for replacing the sample content

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace Willowmere Software and the stage description with your own company, goals and diagnosis.

  3. 3

    Update the stack diagram, the build or buy scores and the callout to match the choices you will really make.

  4. 4

    Enter your headcount plan, steering group and cash figures, and make sure every subtotal still adds up.

  5. 5

    Delete the guide page, then share the strategy with the board and your leadership team.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

How many bets should a startup strategy include?

Two to four. Each needs a metric, an owner and a stop condition. Anything beyond that belongs on a not-doing list so the team can see what was deliberately left out.

Are the company, people and figures real?

No. Willowmere Software, the named people, the email addresses and every figure are fictional sample content. Replace them with your own before sharing.

Do I have to use the cash statement page?

No. If your board does not need it, delete the page. It is included because funding a technical plan is easier when the effect on cash and debt is visible.

  • #technical-strategy
  • #engineering-strategy
  • #startup-cto
  • #build-vs-buy
  • #hiring-plan
  • #tech-stack
  • #google-docs-template

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