Clients rarely reject a software proposal because of the technology. They reject it when the price looks arbitrary, the scope is vague or nobody can say who does what. This template sets the proposal out in the order a sponsor reads it: the goals, the services, the timeline, the responsibilities and the fees, with the assumptions behind them.

The sample is a proposal from Marlowe Green Labs to Fernhill Logistics for onboarding a booking and dispatch module across five depots, in eleven weeks, for a fixed fee of $142,000 with a 20% contingency. Every name, depot, figure and date is fictional. Replace the understanding, scope, team and fees with your own, and check each assumption with the client first.